Search Engine Optimization: Meet Your SEO Agency

With all of the resources available for Search Engine Optimization, it can be hard to stay on track and maintain a campaign without getting bogged down and losing track of the big picture. As one of the top web SEO companies in Florida, our experts create high-level solutions for your business, keep track of your progress through deliverable tasks, and improve your digital marketing performance.

Globus Datahub can help bridge the gap between knowing what you need, but not how to get it.

Build your online presence with a trusted SEO company.

At Globus Data hub, we begin with a step called “The Discovery Process.” During this time, you will be assigned a personalized SEO team and dedicated Account Manager that analyzes every aspect of your campaign.

We take the time to research and conduct an assessment of where your business is currently standing. Once we understand the known elements of your brand, we turn our attention to your target demographic. Our goal is to discover exactly what your consumers are searching for online. When done correctly, entrepreneurs and small business owners alike should be able to reach out to their ideal audience within their city, county, or even state.

Businesses that can benefit supremely from search engine optimization include:

  • Both eCommerce and lead generation type businesses
  • B2B, B2C, and SaaS companies
  • Business owners with newly created websites, as well as those with older websites that could use updating

Reasons to seek SEO agency services

  • You have a new website but don’t know how to be found online
  • You have a new website but do not know how to appropriately target the right audiences
  • You’re a fully functional business but have recently noticed a decline in quality leads, calls, and service requests
  • Traffic to your website has been steady decreasing, or has decreased at a quick, rapid pace with no reason as to why or how

SEO Services and Processes

Competition Research

The first step in any SEO strategy is achieving a competitive edge is to identify your competition and know their strengths and weaknesses. Understanding the competition is crucial, which is why this requires ongoing analysis.

Companies that do not utilize a digital marketing or Search Engine Optimization company can still find ways to improve their rankings on Google, Bing, and Yahoo for certain keywords..

Keyword Research

Globus Data hub will conduct keyword research based on your needs as a business. The keywords will be broken down into three main types:

  • Focus Keyword: the core keyword chosen for each page.
  • Primary Keywords: the set of keywords that will appear in most of the description and within the content.
  • Long-tail Keywords: these are the keywords that will only appear within the content of the website.

On-Page SEO Strategy Services

This is the practice of optimizing individual web pages in order to rank higher and earn more relevant traffic. According to the keyword strategy and whether for domestic, international, or local SEO, our SEO agency experts will advise which pages of your website need to be updated and ensure that the search engines understand the focus keywords for each page.

We map out all URLs that need to be updated and/ or added to your strategy, including current and recommended meta titles, meta descriptions, alt tags, and h1 tags. Ideally, each page should contain unique title tags and content. Using title tags correctly can help Google rank your website better by defining a page’s topic for both users and search engines. If a tag is empty or missing, search engines may rank your page lower than they would otherwise.

Local SEO

We use targeted analytics to optimize your brand’s presence on a local level. With local SEO marketing, you can make sure that nearby consumers can easily find you in their search, connecting you with more of the people who are in need of the product or service that you’re selling. 

Globus Data hub can help place your website in front of your local audience and get it ranked higher in local search engine results. Local strategic SEO services include competitive analyses, keyword research, web and technical analytics, and local demographic data-all of which can make a huge difference in your ability to connect with the right people. 

SEO Content Writing

Businesses need high-quality and original content on their page if they’re going to convert, but it’s expensive to keep a qualified copywriter on staff. As a full-service SEO company and content marketing agency, we offer a better alternative: a combined content marketing strategy and writing team that can provide your business with all of the content it needs to compete. 

Our content writing services will help you expand your audience and improve search engine visibility. We’ll also create top-tier content for your business that helps further

Off-Page SEO Services

This refers to optimization techniques that occur outside of your website, and is an important part of the SEO digital marketing strategy as a whole. In this process, our SEO agency will research keywords that are best suited for your services and produce content with these keywords for other websites. This content will have links that direct traffic to your website, resulting in higher conversions.

Link Building

Targeted link building strategies help increase page authority and drive more organic traffic to your website. Link building is also integral to your search engine ranking, with high-quality inbound links serving to boost your digital presence and get you closer to that top spot. 

One of the most well-known off-page SEO techniques is building links through brand partnerships. In this process, we identify companion websites that can enhance your campaign and then build relationships with them on your behalf.

This includes:

  • Niche-specific blogs and content curators
  • Relevant news websites
  • Trade publications
  • Forums and online communities
  • Professional associations

Full Technical Audit

As the leading web SEO company in Boca Raton, FL (and several other locations across the nation, our SEO agency specialists are available to fix all technical aspects regarding your website to be compliant with all major search engines. Audits are set up via internal programs and third-party platforms that enforce the crawling process. By enacting such processes, Globus Data hub will list issues that need to be addressed, such as duplicate content, crawl errors, 404 errors, sitemap issues, and more.

Specific issues that we can also identify with a comprehensive technical audit include:

  • Slow loading speeds
  • Mobile accessibility
  • ADA compliance
  • Poor website structure
  • Dead links
  • Insufficient metadata

Technical SEO

An audit can tell us what’s working and what’s not on the backend of your site. From there, we can implement technical improvements and upgrades as needed to provide visitors with a seamless user experience. 

As part of your Search Engine Optimization package, we ensure that your website is mobile-friendly and accessible on all formats of desktops, laptops, tablets, and smartphones. We improve website loading speed by cleaning up any JavaScript and CSS issues. Additionally, Globus Data hub will discover any potential backlinks that have broken – or links that negatively impact your performance on search engines. These links can be disavowed, or deemed unable to pass any type of authority from their website to yours.

SEO Reports and Bi-Weekly Consultations

Globus Data hub implements campaigns in a way that is least susceptible to ranking fluctuations. This is because our strategies are consistent with the best practices established by Google, Bing, and Yahoo. Our SEO digital marketing agency has developed a foundation for Search Engine Optimization so that your brand can generate a consistent and cost-efficient flow of qualified organic traffic to your website.

As an SEO agency, we also remain client-focused. This means that we prioritize transparency and make it so all teams remain reachable during business hours. Bi-weekly calls are preferred, and after choosing days and times that accommodate all parties, we partake in recurring calls that involves reviewing current and upcoming SEO strategy, as well as all current data.

Your Personalized SEO Digital Marketing Agency

From selecting the right keywords to rank your business at the top to developing call-to-actions that will convert leads, Globus Data hub is a full-service organic SEO services company that works with e-commerce and lead generation businesses alike. Our all-inclusive approach to SEO ensures that you get the best work possible and guarantees that you capture the highest amount of targeted visitors and quality leads.