Email Marketing
When it comes to ROIs, few digital strategies bring more benefits to brands than high quality email marketing. Email marketing solutions provide companies with a way to build their authority and connect with consumers in a cost effective, time effective manner. There’s a simple reason that businesses of all sizes put so much effort into optimizing direct email marketing campaigns: it works.
Globus Data Hub, we recognize the value of email advertising, and we specialize in producing relevant content that generates a positive response for our clients. When you hire our team to oversee your email and newsletter marketing efforts, you get personalized attention and a skilled group of agency pros dedicated to getting you results. We’ll create well-written emails geared specifically for your email recipients, with a strong focus on every detail to make sure that everything from the subject line to the signature takes you closer to your main objectives.
Our Email Marketing Strategy
We’re an SEO and email marketing agency with our eye on the prize. To get you the results you’re looking for, we’ll implement a comprehensive email strategy designed to convert. As with all areas of business, the more leads you have, the better. Our lead generation services can help you build up an opt-in email subscriber list with targeted strategies both on your site and off. As your email marketing managers, we’ll constantly capture all of the leads from your website and beyond to build multiple subscriber lists and launch a variety of email campaigns specifically generated for the audience who will be receiving them in their inbox. We can also create “drip campaigns” that send regular emails out to your leads at a pace that maximizes open rates and click-throughs.
To make sure that we’re always capitalizing on what works (and not wasting time on what doesn’t), we’ll conduct tracking of key metrics of the emailing campaigns, including the click-through-rate (CTR), and keep track of all results on Google Analytics. You’ll receive regular reports of progress so that you always know what’s going on and where we’re seeing success.
Focus Your Resources On Email Marketing
No matter what you’re selling, there’s a very good chance that your desired consumer base is active on email. Reaching out to them through their inbox is a valuable tool for gaining their attention and maintaining strong brand awareness. Email marketing is the most direct – and often the most effective – way to connect with your audience, and an efficient email marketing campaign can out-perform both search and social media marketing in terms of ROI. It’s estimated that businesses average a return of “$44 for every $1” (source: Campaign Monitor) they spend on email marketing. It’s a significant driver of lead acquisition and retention, and a preferred means of communication for many consumers.
The primary goal of email marketing is to move consumers through the sales funnel from leads to customers, and from there to satisfied customers who are more likely to return for another purchase. Effective email marketing campaigns are those that are optimized to appear to the right people at the right time with engaging content that inspires them to click through to your website.
Start Connecting, Start Converting
You have little to lose from email marketing and a whole lot to gain. At Globus Data Hub, we can help you plan, create, execute, and monitor email marketing campaigns that are specially designed to meet the unique needs of your brand and your audience.